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Our Unique Story

Today's Farmer magazine is the voice of MFA Incorporated, a Missouri-based farm supply and marketing cooperative with customers in five states. Each issue contains feature articles examining techniques and issues that help farmers and ranchers better meet the challenges of agriculture. 

In addition, the magazine publishes general-interest feature stories along with technical columns by members of MFA's staff agronomists, nutritionists and veterinarians. It also features opinion columns from MFA’s CEO and Today’s Farmer editor, award-winning journalist Allison Jenkins.  

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BE SEEN IN

Today's Farmer Country

Our readers

Business partners

MFA customers are the best farmers in Missouri and surrounding states. More than simply customers, our readers are customers who view MFA as a trusted business partner for products and services in the territory.  However, the magazine isn't simply mailed to MFA customers. Today's Farmer is a paid subscription magazine. The subscription is either paid by customers or by MFA store managers, who have day-to-day interaction with farmers in their area.

Selected by managers

Today's Farmer circulation is comprised of farm-level decision makers. We say that with authority because we have a unique method for maintaining our mailing list. We don't rely on readers filling out subscription questionnaires. Managers of MFA's Agri Services Centers select specific farmers and ranchers in their communities who actually make management decisions on agricultural purchases. Our managers have a financial impetus for keeping the list accurate: they pay for the customers on their list. They have the authority to add and delete names. It's no coincidence that our circulation mirrors the numbers of farmers ranked by value of substantial agricultural marketings in MFA's sales territory. That is to say Today’s Farmer readers actively buy the products you sell.

Your advertising potential

MFA's agricultural sales total more than $1 billion annually. Those sales include crop protection products, feed, animal health products, farm supply and plant foods. MFA employs a marketing strategy of its own that, depending on the product, could provide an opportunity to leverage your message with a like campaign. Given enough lead time, we can incorporate direct mail, statement “stuffers,” point-of-purchase and retail-counter displays. When you advertise with Today’s Farmer, you have an opportunity to reach farther than traditional media outlets.

Advertising opportunities

Today's Famer Magazine

Today's Farmer is published 9 times annually. Printed issues arrive monthly except combined issues for June/July, August/September and December/January. Subscriptions are available only in the United States. Circulation averages 31,000 magazines printed & mailed for each issue.

The subscription price is $15 per year.
If you would like to begin or renew a print subscription, CLICK HERE and go to our shop.

Click Learn more to gain access our 2019 TF Print & Digital Ad Kit.

Agronomy Guide

The MFA Agronomy Guide is usually found dog-eared, folded and worn out on the dashboard of farm trucks across Today's Farmer territory. We are proud to provide such a well-used guide for our customers. Each year the professional agronomists at MFA publish our Agronomy Guide, a publication our members call "essential."

The guide includes seed and crop protection solutions for corn, milo, wheat, soybeans, rice, cotton and pasture markets. Ask for your copy at MFA Incorporated affiliates or purchase one online today.  Advertising in this guide is a sure way to be seen all year. Click HERE to view an Agronomy Guide digital flip book.

Digital offerings

Whether advertising on this Today's Farmer website, our MFA Agri Service individual store grain pages, the Agronomy Guide App, or partnering with us for social media coverage, Today's Farmer's digital reaches many eyes in the territory. According to WebTrends, just the 30-plus MFA Agri Services store web pages typically earn visits from 42,000 monthly unique viewers racking up $1.5 million pages views from our local store customers.

Click LEARN MORE to request access to the 2019 TF Print & Digital Ad Kit page.

Merchandising

Advertisers who work with us in print and digital projects may also participate in merchandising projects with MFA Incorporated. Whether posters or desktop merchandising at our Agri Services locations, or simply having a statement stuffer included in our monthly member statements, these alternate projects can be effective opportunities.

This is Today's Farmer country

About Today's Farmer magazine

Today's Farmer is published 9 times annually. Printed issues arrive monthly except combined issues for June/July, August/September and December/January. Subscriptions are available only in the United States.

If you would like to begin or renew a print subscription, CLICK HERE and go to our shop. We are proud to offer the subscription for only $15 per year.