We’re the magazine for MFA Incorporated, a regional cooperative with members in Missouri and contiguous states. We present a positive image of the cooperative by providing viable, accurate agribusiness information.
We’re out front on the issues with first-place feature, photography and design awards from the American Agricultural Editors Association and the Cooperative Communicators Association.
Our unique readership
Today’s Farmer goes to decision-makers who read the magazine. We have a meticulously accurate and up-to-date mailing list. It’s maintained by individual managers of MFA’s Agri Services Centers. Those notoriously tightfisted individuals pay to keep subscribers on their store lists.
Our research (conducted by Ag Media Research) shows Today’s Farmer has the largest recognition of any farm publication in our trade territory.
Please provide a color proof of submitted ads. Call (573) 876-5252 for specifics (and the ftp address). Magazine trim size is 8 1⁄8 by 10 7⁄8.
Closing dates, discounts, policies and caveats
Call Allison or Nikki. We’ll work with you. Everyone has last-minute needs and rush projects. But in general, closing date is the 15th of the month two months preceding issue for monthly issues (Jan. 15 for March). For combined issues, the date is the 1st of the month preceding the issue (May 5 for June/July). Cancelations are not accepted after closing.
A 15 percent commission is given to recognized agencies supplying finished electronic files. Production work entails loss of agency commission plus production costs. Invoices not paid with 90 days forfeit agency commissions. Ads are subject to publisher’s approval. Advertiser and agency will indemnify publisher from expense that may occur based on content and subject matter.
Place your ad with Today’s Farmer
The magazine website earns its visitors from posting its award-winning original content, unique curated social media and extra special-to-the-web content including videos and slideshows.
We currently offer a top banner and bottom banner on the front page of the magazine that earns respectable traffic. Last year, the top banner spot earned 140,000 average monthly impressions and over 1,700 clicks from July to Dec. Recently, the bottom banner has earned more than 2 million impressions in a few months.
We are working on integrating Google Ad manager in the our magazine website in first quarter 2021.
MFA Agri Services stores work together in business groups across the territory. Many of these groups have local store websites that serve up everything from grain bids to weather to social media and local store information. The groups with webpages are indicated with clusters of red dots in the image to the right.
These 30+ websites don't just have the eyes of local farmers for cash and futures markets, but earn long daily visits – visits longer than the most web visits. Many farmers keep these pages as their office computer home page. All day, the ads at the top of these pages rotate in front of the top farmers in Today's Farmer country.
Centralia MFA Group - Centralia MFA.com
The Centralia MFA group includes retail locations in Centralia, Clark, Moberly, and Cedar Creek/Columbia that all serve the western edge of Missouri's Grand Prairie (on the map in green) has a mixture of row crop and livestock customers. In 2017, this location won the DuPont 2017 North American Environmental Respect Award from Crop Life Magazine, a respected ag-retailer trade magazine. The employees of these stores are well-respected in the trade area by the Ag and business community.
According to WebTrends on DTN, the Centralia Group's website earned over 3,000 unique monthly visitors with rarely fewer than 300,000 hits and 44,000 page views each month.
Local Site Rate (15 site min.) $200/site
Total Local Package Rate (all 33 sites) $100/site
3X Print Mix w/ Local Package (15 site min.) $75/site
6X Print Mix w/ Local Package (15 site min.) $50/site
Note: these are monthly rates.
The MFA Agronomy Guide App is iOS and Android app with a couple thousand active users who chose to take the successful printed app with them on their mobile device. In 2020, the MFA Agronomy Guide App won a Cooperative Communicator's Association First Place award in new media for its mobile app.
App upgrades: This year's version loads faster and added a couple new features including favorites, search and direct links to the CDMS label database and safety data sheets. These links go directly to the labels from each crop protection product where listed in the app. This feature is going over well with users.
The printed version of the book is also offered digitally on the web as a flipbook. The planned publish date of the next printed book is Feb. 15, 2021. This year the data for the printed book will originate from the app's database. App users get access to the latest agronomy data and updates throughout the growing season.
Advertisers in the printed Agronomy guide may also purchase a banner ad in the MFA Agronomy Guide App for an additional fee. Please inquire with TF Ad Sales.
Today's Farmer is published 9 times annually. Printed issues arrive monthly except combined issues for June/July, August/September and December/January. Subscriptions are available only in the United States.
If you would like to begin or renew a print subscription, CLICK HERE and go to our shop. We are proud to offer the subscription for only $15 per year.