We’re the magazine for MFA Incorporated, a regional cooperative with members in Missouri and contiguous states. We present a positive image of the cooperative by providing viable, accurate agribusiness information.
We’re out front on the issues with first-place feature, photography and design awards from the American Agricultural Editors Association and the Cooperative Communicators Association.
Our unique readership
Today’s Farmer goes to decision-makers who read the magazine. We have a meticulously accurate and up-to-date mailing list. It’s maintained by individual managers of MFA’s Agri Services Centers. Those notoriously tightfisted individuals pay to keep subscribers on their store lists.
Our research (conducted by Ag Media Research) shows Today’s Farmer has the largest recognition of any farm publication in our trade territory.
Please provide a color proof of submitted ads. Call (573) 876-5252 for specifics (and the ftp address). Magazine trim size is 8 1⁄8 by 10 7⁄8.
Closing dates, discounts, policies and caveats
Call Allison or Nikki. We’ll work with you. Everyone has last-minute needs and rush projects. But in general, closing date is the 15th of the month two months preceding issue for monthly issues (Jan. 15 for March). For combined issues, the date is the 1st of the month preceding the issue (May 5 for June/July). Cancelations are not accepted after closing.
A 15 percent commission is given to recognized agencies supplying finished electronic files. Production work entails loss of agency commission plus production costs. Invoices not paid with 90 days forfeit agency commissions. Ads are subject to publisher’s approval. Advertiser and agency will indemnify publisher from expense that may occur based on content and subject matter.
Place your ad with Today’s Farmer
Inquire about unique size and color combinations.
The magazine website earns its visitors from posting its award-winning original content, unique curated social media and extra special-to-the-web content including videos and slideshows.
We currently offer a top banner and bottom banner on the front page of the magazine that earns respectable traffic. Last year, the top banner spot earned 141,000 average monthly impressions and over 1,700 clicks from July 1, to Dec. 1, 2018. In the same time, the bottom banner has earned 550 clicks and 58,000 impression averages.
In February 2019, the top banner ad earned 152,796 impressions and 1,956 clicks for our Feb client.
MFA Agri Services stores work together in business groups across the territory. Many of these groups have local store websites that serve up everything from grain bids to weather to social media and local store information. The groups with webpages are indicated with clusters of red dots in the image to the right.
These 30+ websites don't just have the eyes of local farmers for cash and futures markets, but earn long daily visits – visits longer than the most web visits. Many farmers keep these pages as their office computer home page. All day, the ads at the top of these pages rotate in front of the top farmers in Today's Farmer country.
Centralia MFA Group - Centralia MFA.com
The Centralia MFA group includes retail locations in Centralia, Clark, Moberly, and Cedar Creek/Columbia that all serve the western edge of Missouri's Grand Prairie (on the map in green) has a mixture of row crop and livestock customers. In 2017, this location won the DuPont 2017 North American Environmental Respect Award from Crop Life Magazine, a respected ag-retailer trade magazine. The employees of these stores are well-respected in the trade area by the ag and business community.
According to WebTrends, the Centralia Group's website earned over 3,000 unique monthly visitors with rarely fewer than 300,000 hits and 44,000 page views in 2018.
Local Site Rate (15 site min.) $200/site
Total Local Package Rate (all 33 sites) $100/site
3X Print Mix w/ Local Package (15 site min.) $75/site
6X Print Mix w/ Local Package (15 site min.) $50/site
Note: these are monthly rates.
The MFA Agronomy Guide App is iOS and Android app with a couple thousand active users who chose to take the successful printed app with them on their mobile device. The printed version of the book is also offered digitally on the web as a flipbook.
Upgrades: The 2019 version loads at faster speeds and add a couple new features including favorites and search. Next up is a push message notification system that will be used for regional agronomy alerts for pest and disease management purposes. This next release of the app will launch first quarter of 2020. The planned publish date of the printed book is Feb. 15, 2020.
Advertisers in the printed guide may also participate in the MFA Agronomy Guide App for an additional fee. Currently, the banner ad is the only ad available in the mobile app. If there is interest in sponsoring splash ads or Agronomy push alert, please inquire with TF Ad Sales.
Today's Farmer is published 9 times annually. Printed issues arrive monthly except combined issues for June/July, August/September and December/January. Subscriptions are available only in the United States.
If you would like to begin or renew a print subscription, CLICK HERE and go to our shop. We are proud to offer the subscription for only $15 per year.